Verticly can help you measure the cross-channel ROI of products bought at Retail.

"The core problem for P&G is measuring sales.  Most of P&G’s products are not bought online. They’re bought in the physical world. Measurement back to ROI continues to be the key KPI for CPGs, auto and retail."

-- Mike Provenzano, CEO of Vistar Media

 


Verticly Engage your Cross-Channels:

After most coupon campaigns, discounts and offers, brands are left only knowing how many people participated and lack any real actionable ability to extend the value of that marketing expense. Thus, the ROI dies once the effort is over.

After a Verticly campaign, the opportunity to connect with consumers is just beginning. From our first interaction, we can usually tell you everything from their name to their dog’s birthday, if that is important to you. In between, there is a whole lot of obtainable information that can be used to better market to them like HHI, Gender, interests, favorite things, their social influence, where they shop and who their friends are.   Using that power we can run impressively smart campaigns and Customer Lifetime Value enhancing programs.